Built through belief – How Lyle Malander is crafting an international advisory firm

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Built through belief – How Lyle Malander is crafting an international advisory firm

Aug 19, 2025 | Interviews, Strategy & Leadership

Lyle Malander was in his late twenties, a high performer at Deloitte in Johannesburg, marked for promotion, respected, compliant. But the suits didn’t quite fit – not metaphorically nor literally. There was something stifling in being yet another capable Black professional thriving within a system that had never been built for him. So, he stepped out. Bold, perhaps reckless, depending on who was watching. He resigned without a client, without a pipeline, and without a clear promise of success. But what he did have was belief – quiet, meticulous, and disciplined.

Malander Advisory was born in 2015 in a co-working space that buzzed more with youthful audacity than with paying clients. It was a humble operation, defined more by ambition than revenue. Lyle and his co-founder Shaveera John took the leap with no salaries and braced for the indignity of doors that didn’t open. And yet, one did. Their first client, a listed entity, was a critical milestone – not because the cheque was large, but because it validated their existence.

‘In the beginning, I remember how we would attend meetings during the day, then return in the evening to work on proposals, build templates, and refine our offering. Once we had that first client, we realised: we could do this. More work followed, and soon we found ourselves stretched – client delivery, business development, and admin all at once. That’s when we knew it was time to hire,’ Lyle recalls.

‘Our first employee was a huge milestone. We didn’t take that decision lightly. He joined us at a time when we couldn’t offer all the perks of a big firm, but he believed in the journey. He brought stability and helped us build out systems that allowed us to take on more clients. I still remember the feeling of pride when we paid his first salary – it meant we had moved from an idea to something real, something sustainable,’ he adds.

Precision and professionalism

The firm’s initial credibility was hard-won, but once secured, it began to attract attention. Their work with early clients, though modest in scope, was executed with the precision and professionalism of a much larger firm. That diligence became their calling card. As they delivered consistently, word began to spread – first among smaller enterprises looking for reliable hands, then to mid-sized firms in need of strategic insight, and eventually, to listed entities and multinationals who saw in Malander Advisory a rare combination: agility without the arrogance of scale.

Growth brought complexity. The founding team expanded to include specialists in finance, strategy, and talent. They opened offices in other cities, and later, beyond South African borders. Their client base diversified across sectors – financial services, mining, telecoms, FMCG – each engagement sharpening their capability and broadening their reach.

What remained constant, however, was their origin ethos: a belief in doing excellent work, regardless of the size of the brief. But it has not been without challenges. One moment that stands out for Lyle is the company’s first resignation. It was unexpected and personal. In a small, close-knit team where every individual carried weight far beyond their title, the departure felt like a rupture.

‘At that stage, when someone left, it felt personal,’ Lyle says. ‘You question yourself – did I do something wrong? It wasn’t just about losing a team member; it felt like losing a bit of momentum, a bit of belief. It forced me to look inward; within myself and the business. We realised we needed to be more intentional about how we lead, how we engage, and how we create a space where people feel they can grow with us. That moment taught me a lot about leadership – not the textbook kind, but the real stuff you learn when things don’t go your way.’

Challenge of the pandemic

COVID-19 was another challenge – one that tested not only Malander Advisory’s operational resilience but also its leadership character. When the pandemic hit, uncertainty swept across their client base like a tide. Projects were paused, budgets slashed, and long-standing engagements suddenly thrown into question. The early weeks of lockdown were the most difficult and cash flow management became paramount. The human side was even more complex – staff were anxious, clients were cautious, and the weight of responsibility hung heavier than ever.

But instead of retreating, the firm adapted – creating opportunity from complexity. They embraced remote work, restructured teams where necessary, and leaned harder into their advisory and interim finance offerings – services that became even more critical as clients grappled with the financial chaos of the pandemic.

‘COVID taught me that maintaining sufficient cash flow is critical to surviving difficult periods. We also began to see the power of annuity revenue streams. That’s where our outsourcing services played a big role. Having long-term contracts and predictable monthly income gave us stability – especially when project-based work became volatile. It was a strategic shift, and it helped anchor the business during times of uncertainty,’ Lyle explains.

‘Looking ahead, I truly believe that South African finance professionals have skills that are globally transferable. Our training, our resilience, our ability to work with complexity – those are assets. That belief is part of what’s driving our international expansion. There’s real opportunity in labour arbitrage, especially in the finance function. If we can export high-quality financial skills to global clients at competitive rates, we not only grow our business, but we also create employment and global exposure for our people back home. That’s the bigger vision that keeps me going.’

Today, Malander Advisory has approximately 60 employees, with the number fluctuating slightly due to the cyclical nature of fixed-term contracts. Yet the reach of the firm extends far beyond its permanent staff. Over the past decade, more than 300 chartered accountants have passed through the business.

Global ambitions

The UK, where Lyle is now based, has been earmarked as the next frontier for growth – a market that aligns with their service capabilities and pricing advantage. In the medium to long term, attention will shift to the United States, where labour arbitrage in finance functions presents compelling opportunities.

‘I moved to the UK because I saw an opportunity to scale our business globally,’ Lyle says. ‘Life here has been a mixed bag. I have a deep appreciation for South Africa – its beauty, the weather, the lifestyle – it’s hard to beat. However, the public services in the UK just work better. Things are more predictable, and in many ways, day-to-day life is easier,’

‘That said, raising a young family here without the usual support system – no grandparents down the road or familiar help – it’s been tough. But the upside is the startup ecosystem is more aggressive, more competitive. There’s a sense of urgency here that pushes you to think sharper, move quicker. I’ve learned a lot in a short time. Still, as much as I value what the UK offers, my heart is in South Africa. I see this move as temporary – a season of growth. One day, I hope to return and bring back everything I’ve learned, both personally and professionally.’

Lyle’s story traces its roots to Cape Town, where he was born and spent his childhood moving between Kuilsriver and Mitchell’s Plain. This upbringing exposed him to starkly different socioeconomic environments – extreme poverty on one end, and later, the relative affluence of Durbanville where he attended school. He believes this contrast shaped his worldview, teaching him empathy and giving him an innate ability to connect with people from all walks of life.

Shift to Johannesburg

His move to Johannesburg was never part of the plan. It came unexpectedly when Deloitte’s Cape Town office became oversubscribed, and he was offered a position in Johannesburg instead. At the time, the idea of leaving his family and everything familiar was daunting. But in hindsight, Lyle sees this relocation as one of the most pivotal decisions of his life. It expanded his perspective, challenged his assumptions, and accelerated his personal and professional growth in ways staying in Cape Town never could have.

Reflecting on his articles at Deloitte, Lyle remembers them fondly – not for the audit work itself, which he admits he never truly enjoyed, but for the relationships he built. He thrived in the camaraderie of young professionals navigating similar challenges and found immense value in connecting with colleagues and clients alike. During this time, he served mostly large, listed clients in manufacturing, mining, and industrials, often working in remote and challenging locations. Far from glamorous head office audits, these assignments grounded him, teaching resilience and the importance of understanding business beyond boardrooms and spreadsheets.

‘As a leader today, it all comes back to what I’ve learned along the way. For me, effective leadership starts with clear communication – making sure everyone understands where we’re going and why. But it’s also about listening. You can’t assume that your vision is automatically shared or understood; you have to take the time to learn from your team, to understand what motivates each person, and to recognise that everyone brings something unique to the table,’ Lyle explains.

‘Leading by example is also critical for me,’ he continues. ‘I can’t expect my team to deliver if I’m not willing to get into the trenches with them. I believe in transparency – knowing what’s really happening on the ground, understanding where the operational bottlenecks are, and addressing them quickly. Reporting and systems play a big role in that. If you don’t know where the problems are, you can’t fix them.’

Life-changing moments

Other than the move to Johannesburg, there have been other moments in Lyle’s life that changed everything. The birth of his first child was one of them. It completely shifted his perspective; building a business was no longer his sole focus – it became equally important to create a life where he could be present as a father while still carrying the weight of leadership.

Moving to the UK was another defining chapter. Despite already having a business presence there, relocating felt like starting over. He found himself in a new country, without a credit history, without an established network, and navigating an entirely different business culture. It was humbling and challenging, but it forced him to grow in ways he had never imagined.

For all his achievements, Lyle remains remarkably grounded. He describes himself as a fairly predictable person, though he admits with a smile that he was a good footballer in his younger years. These days, he’s not one for reading novels or immersing himself in podcasts. Instead, his free time is spent staying updated on world news and business trends, scrolling through social media and news apps to keep his finger on the pulse. Relaxation, for him, is an elusive concept; he prefers to be productive – whether that means focusing on work, spending time with his children, or thinking about new ways to grow the business.

And while his ambition continues to propel Malander Advisory into new markets, Lyle’s personal vision remains refreshingly human. He hopes to retire by the age of 45 (in seven years’ time) – not to stop working entirely – but to create the freedom to choose where he invests his time, to focus on projects that matter, and to give more of himself to his family and his community. For now, he continues to build, lead, and learn, driven by a simple yet powerful principle: success is not just about what you achieve, but about the opportunities you create for others along the way.

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